Why Is Corporate Social Responsibility Important

Monday, October 11, 2021 11:49:03 AM

Why Is Corporate Social Responsibility Important

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The Importance of Corporate Social Responsibility

They wonder if it wouldn't be more efficient if companies—or consumers, for that matter—just contributed funds directly to charities or philanthropic causes. Certainly, the strategies that seem the most effective are those in which a company finds a way to link its core product directly to its socially responsible endeavor, and also to broaden its efforts.

The popular TOMS label is a case in point. The shoemaker began in with its "one for one" campaign: for every pair of slip-on or boots bought, TOMS donated a pair of shoes to a child in need. Similarly, for every pair of glasses, it paid for an eye exam and treatment for an impoverished person. Although TOMS has furnished millions with shoes and eye care, and the buy-one-donate-one model has been adopted by other trendy brands, TOMS' founder Blake Mycoskie received a lot of criticism regarding the materialistic approach to tackling poverty, and even "dumping shoes" to children who perhaps didn't need any.

As a pivot to address more underlying issues of poverty, Mycoskie committed to manufacturing shoes in areas around the globe where he donated them. Although an initial investment may be involved to share profits or donate to those in need, social responsibility in marketing promotes an enhanced company image, which can significantly impact profitability and even productivity favorably. Accessed August 20, Cone Communications LLC. Cone Communications. Company Profiles. Your Money.

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This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace. CSR should become inherent in the mission and message of an organization, and also hold a strong place in marketing and advertising. Companies should be aware that promoting their CSR model only benefits the company if they are already acting on their plan. Otherwise, falsely claiming to bring social change to those in need could lead to bad publicity. Businesses that ignore corporate social responsibility run a risk to their bottom line and their brand.

Having a bad reputation socially and environmentally can create serious negative effects on the overall profitability and success of a company, as nowadays consumers want to spend their money on products and services that they believe in, and engage with companies that follow ethical practices that meet their own beliefs. This goal will not only benefit the women in the communities surrounding Coca-Cola manufacturing plants but could also benefit the communities as a whole, as the company aims to provide better access to health care and improved education to their employees.

The corporate social responsibility model implemented by Visa provides financial opportunities for people in developing areas of the world. By partnering with local governments and nonprofit organizations, people who previously did not have access to the benefits of banking and financial services now do. The Gates Foundation found that this type of service helps low income and poor people manage their finances in trying times, build assets, and increase connectivity worldwide.

On a smaller scale, there are entrepreneurial companies known as B Corporations employing CSR into the very fabric of their own businesses. Their missions are threefold: people, planet, and profits. These businesses are required by law to meet strict standards of social and environmental performance, with companies like Seventh Generation, Pura Vida, and Etsy great examples of B Corps.

As the millennial consumer population grows, it is critical that companies consider their corporate social responsibility status. Instilling a model of social responsibility is necessary for attracting what is becoming one of the largest market segments. Many feel like it is their duty to do their part in making the world a better place, and this burgeoning generation does not want to be associated with or support companies who do not take responsibility for the world and the people in it. With millennials soon to be the largest generational segment of the workforce, companies looking to hire these workers will need to embrace CSR in order to attract and retain talent.

Corporate social responsibility is more than just a business trend or fad. Businesses that want to stay relevant to new generations and who want to help people in need around the world while increasing their own revenue and efficiency will benefit from embracing CSR. We also know that your MBA should be affordable, engaging, and academically-rigorous. When you earn your MBA online from Ohio University you are making a conscious decision to improve your professional value and position yourself for current and future business opportunities.

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