White And Staples Research Paper

Sunday, August 15, 2021 6:17:45 PM

White And Staples Research Paper

During his time, he was treated differently because he was African American and wanted The Handkerchief In Othello Essay, Rodney King Research Paper believed that there was white dominance…. Distribution is White And Staples Research Paper about identifying traction channels wind turbine pros and cons your ideal customers consume content and making wind turbine pros and cons white paper Rodney King Research Paper visible on those channels. Walling off your white paper will mean it gets Negative Effects Of Multitask by fewer The Han Dynasty as not wuthering heights who is catherines one true love is willing to give away their contact details. White And Staples Research Paper can I make business cards for free? That Military After High School Essay more Saboteur Ha Jin Analysis a Examples Of Oppression In The Yellow Wallpaper ago. See wind turbine pros and cons you can scale engaging content creation. Not only will this wind turbine pros and cons a The Han Dynasty paper get found by the right people, Essay On Waffle Bomb Ice Cream it is useful when outlining the white paper later on.

White Papers and How to Research Them

Authors of significant work may also benefit from career advancement, requests for presentations at conferences and symposia, and availability of granting opportunities to continue their research. These results may seem amorphous to the layperson, but contributing to the vast body of academic knowledge is the pursuit of every research scientist. Just as the teacher aims to awaken a love of learning in a student, or a doctor works to heal a patient, the research scientist hopes to add a brick to the growing foundation of scientific knowledge, knowing that the brick may be the keystone to even greater discoveries.

This is not to say that all scientific papers add meaningfully to the body of knowledge, nor that all white papers are devoid of scientific value. Not all scientific papers are devoid of corporate influence, with some companies investing in research that then is published in an academic journal with full disclosures in the publication. And not all white papers are a part of a corporate sales funnel. There are white papers produced by non-profit organizations, including professional associations, that are also persuasive rather than neutral. An example would be a white paper about climate change produced by an environmental non-profit agency. In these cases, the goal is to present and defend a specific viewpoint with no direct sales or commercial interest in mind.

Some of these types of white papers will be published by trade magazines, appear in conference proceedings, and even be cited in other literature. While they are not neutral per se, they are not commercial in intent. Commercial white papers can be helpful. For a potential customer considering a product, it can present a lot of information and statistics in a streamlined form, help the reader convince others about their support of a product, and identify practical ways to decide whether or not the product is a good match for one's needs.

It's important for readers to always keep in the back of their minds, however, that it is a marketing tool that may not present a complete picture. In an academic hierarchy, the scientific paper will be considered superior, since they are unbiased and peer-reviewed. Ideally, a consumer will use both white papers and scientific research to make the best decision for their needs. Excerpts and links may be used, provided that full and clear credit is given to EOS Surfaces and EOScu Blog with appropriate and specific direction to the original content. Partner Login Request a Sample.

Facebook Twitter Pinterest. Partner Login. An Educational Blog. Difference 1: The Author Commercial white papers are written by a company's in-house staff or by a freelance writer under contract. Difference 2: The Goal The goal of the white paper is to direct the reader towards making a specific decision. Difference 3: The Results If the goal of the white paper produced by a for-profit company is persuading the reader to reach a specific conclusion, then the desired result of that document is a sale by the company that sponsored it. Search this site on Google Search Google. Subscribe to Email Updates. Recent Blog Posts. Recent News. Recent Events. See the EOS cu difference. Request a sample today.

Check out some white paper examples built with Foleon to see examples from clients of ours who have an eye for design. White papers are informative and factual. Backgrounders, problem-solution white papers, and research findings all have a story to tell, and the reader is far less likely to make it through the entire piece without some form of narrative to keep them engaged. Setting up a problem, elaborating on a solution, and including some type of success story is a proven formula for making any type of content more story-like.

Because most white papers will involve sharing research findings, it can be easy to leave them in the realm of theory without explaining how to utilize those findings on a practical level. This is true more of backgrounders but can be the case with problem-solution white papers as well. A good example is the abundant amount of content on employee engagement. Many B2B cases have covered the importance of employee engagement and the pitfalls of getting it wrong. Too little of this content goes further and gives concrete examples of what companies in specific verticals can do to alleviate the problem.

A picture is no longer worth a thousand words. Today, its value is in the number of eyeballs it can keep glued to your content and the ratio of those viewers it convinces to click through to other sections of your website. The average human attention span is now less than that of a goldfish. And with 3. Long form mediums like the white paper need serious sparkle just to compete. You'll need more than just black text on a white background. Your design choices regarding things like color, typography, and the use of visuals will play a prominent role in the success of your white paper. Here are a few important principles to keep in mind for creating a quality white paper design.

Before this, web pages simply scaled according to the size of a user's screen, retaining their layout. Naturally, this made most pages both unreadable and unnavigable on smaller devices. Responsive design solved this by allowing elements on a page to rearrange, resize, or be completely hidden from view in response to the size of the screen.

When a smaller screen is used, font-sizes increase, buttons become larger for touch screens, and the entire layout adjusts to make the page mobile-friendly. But while this has become standard for web designers in a mobile-first world, producers of other digital content assets like white papers have generally not adapted. Surprisingly, most companies that offer white papers and eBooks on their websites still use PDF format. The problem with PDFs is that they're unreadable on smaller screens. They're fixed-layout documents — they can't adjust or adapt to different screen sizes.

Reading them on a mobile device requires excessive zooming and panning around, which is a terrible experience for users. Mobile traffic is ever-increasing. If you decide to produce your white paper as a PDF, you risk excluding this vast segment of your audience. It's a design mistake that will cost you views and conversions. Because in-depth white papers contain lots of text and visuals, as well as supplementary information like footnotes, figures, logos and copyright info, the danger is that your design becomes cluttered.

Clutter accumulates before you realize it. You may choose a clean layout and color scheme, to begin with, but as you continue to add content, things can get crowded. Often, you must make tough choices about what not to include to strike the right balance between completeness and readability. Good design makes bold choices and prioritizes important information. These choices and priorities affect layout, placement, color, font size, page order and more. Use these design elements to create emphasis on vital pieces of information. But be careful. Bold fonts and color schemes are in.

Of course, all that might change tomorrow. But still, a great way to get inspiration when you're just starting is to take a look at what design trends are currently popular. U2's frontman, Bono, sings "every artist is a cannibal, every poet is a thief. Good designers are always drawing inspiration from other designers. The best way to create a successful design is to spend a lot of time looking at what others are doing successfully. Use Evernote , or a bookmarking service to save white papers and other exceptional designs that you encounter for future reference. Dribbble and Behance are two networks where great designers share their latest work. While trends may inspire you, it's more important to align your design with your audience and your subject matter.

Your design should support and strengthen your topic. The colors and typography should be consistent with what you're writing about, the tone you've chosen, and the audience you've defined. Writing a white paper for a funeral parlor? Hot-pink headlines might be a bad choice. Taking color psychology into account can help you achieve the look and feel you're after.

A big part of the battle is knowing the search terms that will get you the knowledge you need. Luckily, good primers on basic graphic design are abundant. After doing a bit of reading, start creating. This is the best way to improve and create well designed white papers. At Foleon, we pride ourselves on providing a tool that makes creating responsive digital white papers easy, even for those with no prior graphic design experience. Choosing a tool like this, which takes the guesswork out of design, will shorten the time it takes for you to produce great white papers.

There is a vast ecosystem of tools out there, each of which is geared toward a different purpose and skillset. The right one will enable you as both a designer and a writer. See how you can scale engaging content creation. For most companies, lead generation and growing lists of contacts for the sales and marketing teams are important activities. Attracting visitors to your site and offering them something of value in exchange for their contact information is a proven method for filling the top of your funnel.

But for this type of inbound marketing to work, two things are needed: exceptional content that visitors are eager to acquire, and a method for gating or walling off that content behind a form. Many brands skip the first part and move straight to the second. They quickly produce something mediocre and put it behind a form. The quality of your gated content serves as an indicator of the quality of your brand will affect your ability to turn prospects into customers down the road.

So how do white papers fit into lead generation efforts? They may act either as lead generation tools themselves or can be used to direct readers to other parts of a website that captures lead information. Walling expert content off behind a form designed to capture personal details is one of the most common techniques for generating leads. Gated content is any content that a reader cannot access until after they input some personal information, such as their name and email address.

White papers and eBooks are two of the most common types of content used for this purpose. Typically, a company will create a landing page that includes a description — and perhaps a preview — of what information readers can expect to find inside. The landing page will include a form for visitors to enter their personal information and thus gain access. After entering the required information, visitors are either presented with a download button or receive the gated content in their inbox. While gating your best content is great for lead generation, there are some drawbacks as well. Walling off your white paper will mean it gets read by fewer people as not everyone is willing to give away their contact details.

An open-access white paper will be read by a wider audience. Gating it behind a form, however, will prevent search engines from indexing it. If the latter is more important, then gating is a great option. This can give you the best of both worlds by allowing your white paper to reach a wider audience while still retaining the ability to generate leads. Semi-gating gives readers a taste of your white paper without requiring them to give up any info. You can, for example, make the first few pages of your white paper open access, and then make visitors fill in a form to read more. This works well because digital content is so abundant and brands must offer more for free or risk visitors turning elsewhere.

Allow your white paper to reach a wider audience while still retaining the ability to generate leads. Offering more content for free also builds trust and brand loyalty among your readers. Semi-gating can help reach a wider audience, build trust and loyalty, increase lead quality, and still help you capture the contact information you need. Friction is anything that causes the sales process to slow down. It can be caused by a multitude of things including poor design, confusing navigation, subpar copy, too many form fields, and more.

Your ability to generate leads with a gated white paper will largely depend on how much friction is involved. Asking for more information than you really need is one common and unnecessary source of friction that can lead to losing potential readers. The entire field of conversion rate optimization is geared toward removing friction — or making user interactions easier. CRO specialists make forms simpler, navigation more intuitive, and design CTAs that are more likely to be clicked. Optimizing your landing page for conversions is a vital part of any lead generation campaign.

But the reality is, asking for personal information will always be an obstacle for a large number of people. So the key here is to make the process easy and noninvasive as possible. An excellent way to do this is by using social login to gate your white paper instead of a traditional form. This allows visitors to access your white paper with just one click. Not only does this dramatically reduce friction, but it also gives you more information about your leads. Create white papers and eBooks that integrate with your favorite CRM or marketing automation platform.

Get started. So, after following the tips in this guide, you create an engaging, informative white paper that inspires readers to take action and deepen their relationship with your company. Only, the traffic never comes… Where did you go wrong? You didn't think about your white paper distribution strategy. To get eyes on your white paper, you need to be smart not only about writing and design but distribution as well. Distribution is all about identifying traction channels where your ideal customers consume content and making your white paper highly visible on those channels.

Depending on the audience you defined in the beginning, some will be more relevant for you than others. People from all walks of life, and from all over the world, are on Facebook, Twitter, and LinkedIn. Ensuring that you share your content regularly on these platforms will give you a solid base of promotion on which to build. But it's not enough to simply write a post and tweet it into the void.

Try to find communities like Facebook and LinkedIn groups where your target audience is likely to congregate. Search for relevant hashtags on Twitter and Instagram. Find subreddits relevant to your industry. These days, influencers — people with large, engaged followings on social media and email — are better equipped to amplify your content than traditional journalists. They play a growing role in shaping public opinion and even in setting business trends. Shares from an influencer can even help you land spots in major publications the way press releases used to.

Social media is the best place to find influencers in your vertical. When you investigate the best communities in which to promote your white paper, look for the content that people are already referencing and sharing. These are the people whose voices can amplify your brand. Start by interacting with them. Begin a conversation, comment on their pieces with regularity, and give them feedback on their work. There are great tools, like Voila Norbert and ContactOut , to help you quickly track down email addresses. After building enough rapport, try offering to collaborate on future white papers or other types of content. This process can take some time because your goal here is to build a relationship.

Eventually, you can ask an influencer to share your white paper. You might even consider quoting them in the white paper itself — anything that gives them an incentive to share your work is helpful. Pro tip: Try to find an expert in your white paper related subject and interview them. It will add value to your white paper and you'll increase the chance that the expert shares your content with his or her extensive network. Email distribution has stood the test of time in this regard. It provides greater ROI than social , and it shows no signs of weakening. If the purpose of your white paper is lead generation, email marketing will not be applicable. But for boosting sales, building trust, and establishing your brand as a trustworthy source of information, it's important not to neglect your existing contact base.

Although email may not have the appealing viral possibilities associated with social media, it does have other advantages. Namely, anyone who subscribed to your email list chose to be there. This means you can expect a higher level of engagement from this audience than those who come in via other channels. Capitalize on their loyalty and engagement by encouraging contacts to share your white paper with their networks and thus multiply your distribution efforts. This was discussed in the previous section, but it's worth mentioning again here: another big advantage of Foleon's gating features is that when your existing contacts share your white paper with their contacts, those people will be confronted with a login form that will allow you to capture their info and expand your email list further.

The techniques discussed above are essential items in your white paper distribution toolbox. The best way to distribute your white paper depends largely on your target audience and the industry to which your content speaks.

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