Analysis Of Fast Food By Eric Schlosser

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Analysis Of Fast Food By Eric Schlosser



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Fast Food Nation - Eric Schlosser interview

Terrie Dort, president of the National Council of Chain Restaurants, the trade association representing many of the country's major fast-food chains, released this statement about Schlosser and his book: "It is unfortunate that Mr. Schlosser's book, 'Fast Food Nation,' categorizes the entire fast-food industry in such a negative light. The restaurant companies that comprise the industry provide employment to hundreds of thousands of workers across the country and offer consumers a wide variety in menu options and prices.

We take exception to the characterization in this book. Lester Crawford, director of the Center for Food and Nutrition Policy at Georgetown University and a former meat inspector for the USDA, says he has read only "snippets" of Schlosser's book but calls it "well-intentioned criticism. Chew On This was first published in , is an adaptation of the main work created by Schlosser and Charles Wilson for younger readers. Some critical reception has been positive. Even so, teens probably will be inspired to rethink their habits. From Wikipedia, the free encyclopedia. This article is about the book. For the film, see Fast Food Nation film. Dewey Decimal. Rolling Stone. The Jungle PDF. OCLC Los Angeles Times.

ISSN Retrieved April 10, May 16, Archived from the original on June 15, Retrieved May 2, Familiar Quotations , 10th ed. Forty Thousand Quotations: Prose and Poetical. Dictionary of Quotations. These 28, selections feature non-English language sources including proverbs by a master Encyclopedist. These 6, quotations in 2, categories represent an encyclopedic classification of the canon's eternal passages. The 21, quotations in this standard reference bible, organized by major category, feature original language with translations.

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Almost all of the studies on the impact of food advertising on children's food preferences and behaviors were conducted in the mid s and the s. These studies focused on the relationship between children's exposure to television advertising and their food preferences, food choices, food intake or purchase requests. A strength of correlational studies is that external validity can be high given the broad range of potential influences that can be studied. A major weakness is that causality cannot be established. Longitudinal studies that prospectively link exposure to food advertising to children's food intake or behavior have not been done. There also have not been any meta-analyses review studies conducted in which effect-size estimates from multiple studies are combined.

Further, the studies to date have focused almost exclusively on television food advertising. However, considering all the evidence to date, the weight of the scientific studies suggests that television food advertising is associated with more favorable attitudes, preferences and behaviors towards the advertised product. Daily for two weeks, children watched 30 minutes of a television cartoon with about 5 minutes of advertising embedded.

The four experimental conditions differed in the type of food advertising included with the cartoon: ads for candy and Kool-Aid; ads for fruit and fruit juice; control no ads ; and public service ad announcements for healthy foods. Each day after the television exposure, the children were given a selection of fruits, juices, candy, or Kool-Aid to choose to eat. The report concluded that while the evidence that the heavy marketing of fast food outlets and energy-dense, micronutrient-poor food and beverages to children causes obesity is equivocal, sufficient indirect evidence exists to place this practice in the "probable" category for increasing risk of obesity.

Clearly, additional research is needed to examine possible links between exposure to food ads, food consumption patterns and obesity. It is evident that food advertising targeting children is well-funded and saturates their environment from multiple channels. Furthermore, much of the non-television advertising, such as the food companies' web sites, toys, in-school marketing, is indirect and subtle e. Finally, available evidence suggests that food ads on television have an influence on children's food choices.

As children have become an increasingly important target market for the food industry, consumer and child advocate organizations have become increasingly concerned that adequate safeguards exist to protect children from exploitative commercial gain. This section reviews US regulations related to food advertising to children. In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns.

Concerns about advertising on children's television were first raised in the early s by the children's advocacy group, Action for Children's Television ACT which urged the FCC and the FTC to prohibit or limit advertising directed at children. This involved policies against "host selling," the use of a program host or other program personality to promote products on the program. As a result it became common for television stations to air "bumpers," such as "We'll be right back after these commercial messages". In , the FTC formally proposed a rule that would ban or severely restrict all television advertising to children. A key argument was First Amendment protection for the right to provide information about products to consumers.

The act specifically prohibited any further action to adopt the proposed children's advertising rules. In , children's advocacy groups persuaded Congress to pass the Children's Television Act that included limiting the amount of commercial time during children's programming to These time limits remain in effect today. A chronology of key events in the regulation of food advertising to children is shown in Table 6. Advertising and marketing aimed at children is rapidly becoming a pervasive presence on the Internet, with new techniques constantly being developed, yet advertising on the Web is virtually unrestricted.

For example, one of CARU's guidelines for television is that products derived from or associated with program content primarily directed to children should not be advertised during or adjacent to that program. Yet, this does not apply to websites or the Internet. In the mid s, children's media advocacy groups documented a number of exploitative data collection marketing practices on children's websites used to gather personal information from children and learn about their preferences and interests. These included interactive surveys with animated characters or spokespersons, guest books, registrations, incentives, contests, and prizes for filling out surveys.

This information permitted companies to conduct market research which then could be used to and create personalized marketing and sales appeals to children. The majority of US schools and states do not have any policies about commercial marketing activities in schools. The US GAO report found that only 19 states currently have statutes or regulations that address school-related commercial activities. Only five states were reported to have more comprehensive policies covering various activities related to product sales, and direct or indirect advertising. Several national organizations and youth advocacy groups are concerned about the growing influx of in-school marketing and advertising and have advocated limiting commercial activities in schools, arguing that children's health is not an acceptable "trade off" for increased revenues.

Recently, there have been successful local initiatives to eliminate soft drink vending machines and advertising from schools. Several school districts across the country have refused to enter into agreements with soft drink companies after protests by parents, students and school officials. The same year, the Los Angeles unified school district, which includes schools and , students, voted to ban the sales of soft drinks in vending machines. Concerns about the effects of television advertising on children are shared by a number of European countries and Australia.

Australia does not allow ads during television programming for preschoolers. In recent years, the food and beverage industry has viewed children and adolescents as a major market force. As a result, children and adolescents are targeted aggressively by food advertisers, and are exposed to a growing and unprecedented amount of advertising, marketing, and commercialism through a wide range of channels. The principal goal of food advertising and marketing aimed at children is to influence brand awareness, brand preference, brand loyalty, and food purchases among youth.

A wide range of food advertising techniques and channels are used to reach children and adolescents to foster brand awareness to encourage product sales. The strong similarities between the marketing and promotional activities used by food companies to advertise unhealthy foods to children and those used by the tobacco industry to market cigarettes to children are striking. Promotional materials caps, sports bags, lighters with cigarette brand logos , sweepstakes, and premiums were commonly used. The "Marlboro Man," with his image of independence and autonomy, struck a responsive chord among adolescent males. Collectively, the advertising techniques and promotional campaigns targeting youth were highly successful in encouraging underage smoking.

Numerous studies have shown that foods heavily marketed to preschool and grade school children are predominantly high in sugar and fat, [ 36 , 40 , 41 ] which is the antithesis of healthful eating recommendations for children. Experimental studies have consistently shown that children exposed to food advertising prefer and choose advertised food products more frequently than those not exposed to such ads.

African American and Hispanic children also have a higher prevalence of obesity than white children. Because marketing to children and adolescents has become so pervasive, many child advocates and media experts believe that such marketing constitutes an escalating public health problem. Numerous studies have documented that children under 8 years of age are developmentally unable to understand the intent of advertisements and accept advertising claims as factual.

The purpose of advertising is to persuade, and young children have few defenses against such advertising. Older children and teens can be manipulated by the strong emotive messages in advertisements. Social and environmental structures can actively support and promote healthy food choices for children. There is a need for national discussion and dialogue on these issues. The growing epidemic of childhood obesity has focused attention on the possible role that food and beverage advertising and marketing may play in influencing child and adolescent eating behaviors and body weight. More research is needed to examine whether food advertising is a causal factor for increased risk of obesity.

Experimental and epidemiologic research, including longitudinal designs, is needed to study the effect of food advertising on children's food choices, eating behaviors and body weight. Studies need to include the various marketing channels used to reach youth, such as television, schools, and the Internet, as well as different age periods, such as early childhood, middle childhood and adolescence. This article focused on marketing practices and research conducted primarily in the US. However, a number of studies in other countries, such as Australia and the UK, have found that television advertising to children for high sugar and high fat foods is prevalent.

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American Academy Analysis Of Fast Food By Eric Schlosser Pediatrics: Theme Of Conformity In The Adventures Of Huck Finn, adolescents, and Title IX Investigattor Report. Proverbs, Maxims and Phrases of All Ages. First serialized by Rolling Stone [1] inthe book has drawn comparisons to Upton Sinclair 's freedom is slavery novel The Jungle.