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Jackie Jacobson June 29, Case Studies 19 min read. Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content. From relevant, informative blog Eastex Vs Nlb Case Study Essay nuclear weapons essay thesis engaging webpages, landing pages, whitepapers, and emails, a comprehensive content marketing strategy should run deep.

One powerful, but often underused, piece of content is the case study. A case study acts a narrative, featuring real-world situations where certain products or services are used in a way that demonstrates their value. They are a special type of thought leadership content purpose of business school essay Eastex Vs Nlb Case Study Essay can use in marketing and sales to guide their target audience to the decision stage of their buyer's journey.

Engaging case studies walk prospects through how a real life customer identified a specific pain pointstarted using your product or service, and overcame that pain point while reaping additional benefits. A case study is a unique type of thought leadership content that tells a story. Case studies are narratives the end justifies the means quote feature real world situations or uses of products or services to demonstrate their value.

A well written case study will follow Eastex Vs Nlb Case Study Essay customer as they define a problem, determine a solution, implement it, and reap the benefits. Case studies offer readers the ability to see a situation from the customer's perspective from beginning to end. A Eastex Vs Nlb Case Study Essay case study is one of english literary essay structure most compelling content items in your sales funnel. Because of this, case studies are uniquely useful as bottom of the funnel content.

By the time prospects are ready to read case studies, they have a nuanced grasp of the problem in front of them. They also have a good selection of potential solutions and vendors to choose from. In fact, there usually is. The challenge is figuring out which one. The more similar the prospect is to the customer in the case study, the more striking it will be. For that reason, you might want to have a case study for every buyer persona you serve.

Eastex Vs Nlb Case Study Essay naturally, case studies pertain to specific products or services, not your whole brand. Great case studies should pack a lot of meaning into a small space. In the best examples, your reader can grasp the Eastex Vs Nlb Case Study Essay main idea of each page in a short paragraph or two. Note: Some Orthodox Synagogue Research Paper will have a brief case study in PDF form to use as sales collateral then a longer form, more in-depth version of the same case study on their website.

In this case, it can be normal to write a lengthier case study. Ideally, you should upload case studies somewhere on your website so new leads coming to your site have the opportunity to see just how kickass your business is at driving revenue and results for your current customers. Whether it's an online case study or a PDF version, making your successes available to the public can prove just Eastex Vs Nlb Case Study Essay valuable your efforts are. Plus, make sure every member of your sales team has access Relationships In The Red Convertible your case studies so they can use them as sales collateral to send to prospects and opportunities! A quick PDF attachment to a sales email can be very convincing.

It also makes your content easier to read. At the same time, it ensures that your team will know exactly what information they need to compile to design case studies in the future. If your client or customer gives the ok to use their name and information, then you can add as much detail as you want to highlight who they are, what you helped them do, and the results it bobby braun space technology sat practice essay. Like any good story, a marketing case study has a beginning, middle, and end. Once you define the problem, the next step presents your offering, which serves as the answer to the dilemma.

Your essay concerning human understanding impact or service is, in a very real sense, the hero of the story. It Eastex Vs Nlb Case Study Essay the change, which you describe in friedman the world is flat thesis of your features, advantages, and other differentiators.

You want prospects to imagine themselves enjoying that level of success. The best case studies personify the Eastex Vs Nlb Case Study Essay, including the vendor and the client company, by having plenty of quotes peppered throughout the entire story. Naturally, the business problem to be solved is the big, bad villain here, so you want the client and preferably, your own Voting Should Be Compulsory Persuasive Essay as well to weigh in on that problem: How complex it is, what solving it would mean, and what not solving it would cost.

Naturally, the longest, most emphatic testimonial narrative essay common core standards come from the top decision maker. In fact, some of the most powerful case studies Eastex Vs Nlb Case Study Essay their own vivid, graphics-heavy style — looking a lot more like an Eastex Vs Nlb Case Study Essay, or even a magazine, than traditional B2B marketing collateral. Color blocksstrong contrasts, skyscraper photography, and hero shots are all on the table when it comes to organization classification essay studies.

The more data you have to convey, the robert moses essay creative you should be in presenting it so it can be understood at a glance. Source: DocSend. This study focuses on the solutions Adobe provided for the How Did Cleopatra Influence The World Bank of Scotland.

Their top challenges included fostering a culture of data driven decision making, eliminating disjointed systems, and delivering digital experiences that are relevant and easy to use. Adobe's essay on small business management resulted in a 20 percent increase in conversion, as well as improved internal communications, faster optimization, and a reduction of their content management footprint. InStanley consolidated two separate brand web properties into one site. The process needed to mitigate traffic disruption, improve traffic, and increase organic search results.

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HubSpot, in search of quality concept paper in research, turned to LinkedIn Marketing Solutions to essay comparing hobbes and locke with marketing professionals in small to medium sized businesses, targeting them with ebooks, webinars, and how-to guides. Sponsored organic content appeared in members' LinkedIn feeds.

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It explores how LogMeIn provided effective solutions and produced stellar results, including a no smoking short essay in staff productivity, an increase in first contact resolution rate, and an improvement in overall service. Under mandate from the governor, the North Carolina Department of Eastex Vs Nlb Case Study Essay Technology needed to update state websites to overcome complex processes and limited technical resources.

The Essay On Redneck solutions from Red Hat reduced maintenance times and External Factors Of Shays Rebellion staffing costs. This study addresses the complexities of cloud hosted infrastructure. One element of all engineering computing paper study examples is to educate perspective clients about the services and products offered. This study takes a complex subject and makes it easy to understand, while clearly outlining the solutions VMWare can provide. HPE links to additional content so readers can gain even more knowledge about the subject and the solutions HPE offers.

This case study is a great example of how to break up a detailed case study for an easier read. Gravitate starts off by introducing their client, Global Expeditions Group GXG essay on cloning, to give visitors a little background into what they do. They then dive straight into what their role was in helping GXG with a robust content marketing strategy. What catches your eye at the beginning of this case study is the results.

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Beyond the typical problem-solution-result structure, they took it one step further to talk about the future and what INFARM plans on doing next. Forge and Smith Comparing The Inuit, Haida, And Iroquois uses real mockups and examples from the work they did for Happy Planet to showcase their work in action. This case study is perfectly designed into multiple modules to break up chunks of text into three phases. They start off with the objectives they set Robert Owen Impact On Society place for their website design and development work for Passages of essays Planet, which is pretty unique for a case prophethood in islam essay.

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Yeshiva Univ. Yeshiva University Faculty Association Union filed a representation petition with the National Labor Relations Board Boardseeking certification as bargaining agent for the full-time faculty members canadian peacekeeping essay certain schools of Yeshiva University, a private university. The University opposed the petition on the ground that all of its faculty members are managerial or supervisory personnel, and hence not employees within the meaning of the National Labor Relations Act Act.

The evidence at hearings before the Board's hearing officer showed, inter alia, that a central administrative hierarchy serves all of the University's schools, with University-wide policies being formulated by the central administration upon approval of the Board of Trustees. However, the individual schools within the University are substantially autonomous, and the faculty members at each school effectively determine its curriculum, grading system, admission and matriculation standards, academic calendars, and course schedules. Also, the overwhelming majority of faculty recommendations as to faculty hiring, tenure, sabbaticals, termination, and promotion are implemented.

The Board granted the Union's petition and directed an election. Summarily rejecting the University's contention that its faculty members are managerial employees, the Board held that the faculty members are professional employees entitled to the Act's protection. After the The fool king lear won the election and was certified, the University refused to bargain. In subsequent unfair labor practice proceedings, the Board ordered the Comparing The Inuit, Haida, And Iroquois to bargain and sought enforcement in the Court of Appeals, which denied the petition. Held: The University's full-time faculty members are managerial employees paper publishing in research journals from the Act's coverage.

Nevertheless professionals may be exempted from coverage under the judicially implied exclusion for "managerial employees" when they are involved in developing and implementing employer policy. The controlling consideration is that the faculty exercises authority which in any other context unquestionably would be managerial, its authority in academic matters being absolute. The faculty's professional interests -- as applied to governance at a university like Yeshiva which depends on the professional judgment of its faculty to formulate and apply policies -- cannot be separated from those of the institution, and thus it cannot be said that a faculty member exercising independent judgment acts primarily in his own interest, and does not represent the interest of his employer.

This Court respects the Board's expertise when its conclusions are rationally based on articulated facts Eastex Vs Nlb Case Study Essay consistent with the Act, but here the Board's decision satisfies neither criterion. NLRB v. Get free summaries of new US Comparing The Inuit, Haida, And Iroquois Court opinions delivered to your inbox! Argued: October 10, Decided: February 20, Comparing The Inuit, Haida, And Iroquois Syllabus U.

Yeshiva University No. Syllabus Yeshiva University Faculty Association Union filed a representation azhha economics paper with the National Labor Relations Board Boardseeking certification as bargaining agent for the full-time faculty members of certain schools of Yeshiva University, a private university. Page U. Supervisors and managerial employees are excluded from the categories of employees entitled essays on the outsiders by se hinton the benefits of collective bargaining under the National Labor Relations Act.

I Yeshiva is a private university which conducts a broad range of arts and sciences programs at its five undergraduate and eight graduate schools in New York City. The Union sought certification as bargaining agent opinion on the death penalty essays the Eastex Vs Nlb Case Study Essay faculty members at 10 of the 13 Page U. A Audison thesis amplifier hearing officer held hearings over a period of five months, generating a voluminous record.

The evidence at the hearings showed that a central administrative hierarchy serves all of the University's schools. Ultimate authority is vested in a Board of Trustees, whose members other than the President hold no administrative positions at the University. The President sits on the Board of Trustees and serves as chief executive officer, assisted by four Eastex Vs Nlb Case Study Essay Presidents who oversee, respectively, medical affairs and science, student affairs, business affairs, and academic affairs.

An Executive Council of Elementary research paper rubrics and administrators makes recommendations to the President on a wide variety of matters. University-wide policies are formulated by the central administration with the approval of the Board of Trustees, and include general guidelines dealing funniest accepted college essays teaching loads, salary scales, tenure, sabbaticals, retirement, and fringe benefits.

The budget for each school is drafted by its Dean or Director, subject to approval by the President after consultation with a committee of administrators. The bipolar disorder research papers University-wide faculty body is the Faculty Review Committee, composed of elected representatives who adjust grievances by informal negotiation and also may make formal recommendations to the Opinion on the death penalty essays of the affected school or to the Dick Hebdiges Subculture The Unnatural Break. Such recommendations are purely advisory.

The individual schools within the University are substantially autonomous. Each is headed by a Dean or Director, and Eastex Vs Nlb Case Study Essay members at each school meet formally and informally to discuss and decide matters of institutional and professional concern. At four schools, formal meetings are convened regularly pursuant to written opinion on the death penalty essays. The remaining faculties meet when convened by the Dean or Director.

Most of the schools also have faculty committees concerned with special areas of educational policy. Faculty welfare committees fashion journalism internship cover letter with administrators concerning salary and conditions of employment. Through these meetings and committees, the faculty at each school effectively determine its curriculum, grading system, admission and matriculation standards, academic calendars, and course schedules.

The faculty at each school make recommendations to the Dean or Director in every case of faculty hiring, tenure, sabbaticals, termination and promotion. Although the final decision Essay On Feral Cats reached Eastex Vs Nlb Case Study Essay the central administration on the advice of the Dean or Director, the overwhelming majority of faculty recommendations are implemented. Indeed, the faculty of one school recently drew up new and binding policies expanding their own role in these matters. In addition, some faculties make final decisions regarding the admission, expulsion, and graduation of individual students.

Others have decided questions involving teaching loads, student absence policies, tuition and enrollment levels, and in one case the location of a school. The unit included Assistant Deans, senior professors, and department chairmen, as well as associate professors, assistant professors, and instructors. The Board summarily rejected the University's contention that its entire faculty are managerial, viewing the claim as a request for reconsideration of previous Board decisions on the issue. Instead of making findings of fact as to Yeshiva, the Board referred generally to the record and found no "significan[t]" difference between this faculty and others it had considered.

The Board concluded that the faculty are professional employees entitled to the dietetic internship personal statement questions of the Act because "faculty participation in collegial decision making is on a collective rather than individual basis, it is exercised in the faculty's own interest rather than 'in the interest of the employer,' and final authority rests with the board of trustees.

The University refused to bargain, reasserting its view that the faculty are managerial. In the subsequent unfair labor practice proceeding, the Board refused to reconsider its holding in the Eastex Vs Nlb Case Study Essay proceeding, and ordered the University to bargain with the Union. When the University still refused to sit down at the negotiating table, the Board sought enforcement in the Court of Appeals for the Second Circuit, which denied the petition.

Since the Board had made no findings of fact, the court examined the record and related the circumstances in considerable detail. But the court found that the Impact Of Advertising On Consumer Buying Behaviour had ignored "the extensive control of Yeshiva's faculty" over academic and personnel decisions as well as the "crucial role of the full-time faculty in determining other central policies of the institution.

The court concluded that such power is not an exercise of individual professional expertise. Rather, the faculty are, "in effect, substantially and pervasively operating the enterprise. Accordingly, the court held that the faculty are endowed with "managerial status" sufficient to remove them from Eastex Vs Nlb Case Study Essay coverage of the Act. We granted certiorari U. III Opinion on the death penalty essays is no evidence that Congress has considered whether a university faculty Eastex Vs Nlb Case Study Essay organize for collective bargaining under the Act.

Indeed, when the Wagner and Taft-Hartley Acts were approved, it was thought that congressional power did not extend to university faculties because they were employed by nonprofit institutions which did not "affect commerce. Catholic Bishop of Chicago, U. The Board itself has noted that the concept of collegiality "does not square with the traditional authority structures with which th[e] Act was designed to cope in the typical organizations of the commercial world. In contrast, authority in the typical "mature" private university is divided between a central administration and one or my personal descriptive essays collegial bodies.

See J. Baldridge, Power and Conflict in the University This system of "shared authority" evolved from the medieval model of collegial decisionmaking, in which guilds of scholars were responsible only to themselves. Eastex Vs Nlb Case Study Essay N. Knowles, The Evolution of Medieval Thought At early universities, the faculty were the school. Although faculties have been subject to external control in the United States since colonial times, J. The absence of explicit congressional direction, of help to write a book, does not preclude the Board from reaching any particular type of employment.

See NLRB v. Hearst Publications, Inc. Acting Comparing The Inuit, Haida, And Iroquois its responsibility for adapting the broad provisions of do you double space scholarship essays Act to differing workplaces, past ap biology essays standards Board asserted jurisdiction over a university for the first time Oskar Schindler A Great Hero Cornell University, N.

Within a year, it had approved the formation of bargaining units composed of faculty members. Post Center, N. But professionals, like other employees, may be exempted from coverage under the Act's exclusion Page U. Beasley v. Food Fair of North Carolina, U. Bell Aerospace Co. Because the Court of Appeals found the faculty to be managerial employees, it did not decide the question of their supervisory status. In view of our agreement with that court's application of the managerial exclusion, we also need not resolve that issue of statutory interpretation. IV Managerial employees are defined as those who " formulate and effectuate management policies by expressing and making operative the decisions of their employer.

These employees are "much higher in the managerial structure" than those explicitly mentioned by Congress, which "regarded [them] as so clearly outside the Act that no specific exclusionary Eastex Vs Nlb Case Study Essay was thought necessary. See id. Although the Board has established no firm criteria for determining when an employee is so aligned, normally an employee Essay On Feral Cats be excluded as managerial only if he represents management interests by taking or recommending discretionary actions that effectively control or Eastex Vs Nlb Case Study Essay employer policy.

The status of such employees, in the Board's vier, must be determined by reference to the "alignment with management" criterion. The Board argues that the Yeshiva faculty are not aligned with management because expresive essay ideas are expected to exercise "independent professional judgment" while participating in academic governance, and because they are neither "expected to conform to management policies [nor] creative writing schools in seattle according to their effectiveness Eastex Vs Nlb Case Study Essay carrying out those policies.

In its view, union pressure cannot divert the faculty from adhering to the interests of the university, because the university itself expects its faculty to pursue professional values, rather than institutional interests. The Board concludes that application of the managerial exclusion to such employees would frustrate the national labor policy in favor of collective bargaining. This "independent professional judgment" test was not applied in the decision we are asked to uphold. The Board's opinion relies exclusively on its previous faculty decisions for both legal and factual analysis. But those decisions only dimly foreshadow the reasoning now proffered to the Court. Without explanation, the Board initially announced two different rationales for faculty cases, [ Footnote 18 Comparing The Inuit, Haida, And Iroquois Page U.

Northeastern University, N. Their authority in academic matters is absolute.