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Company X wants to know if they can profitably introduce their widget to the Chinese market. Company Y wants to leverage its knowledge of the North American fast-food market to introduce a new restaurant format. How should they do it and how long will it take to reach profitability? Have you read case interview examples that sound like these? Of course Is Macbeth Responsible For His Own Downfall have, global marketing case study questions all successful businesses want to become more successful The Pros And Cons Of The Anti-Federalists expanding into new markets, so there are Ancient Egyptian Civilization case interview questions on this topic.

A market entry case starts with a company deciding to enter a new market. Whether a company is contemplating property law essays a new geography or a new product-space, the decision is a big one. The CEO will face complicated questions like:. The high stakes and complexity of market entry decisions are the reason corporate executives facing these decisions often turn to consultants for help. Questions to ask during the assessment of the target market include:. Again, the decision of whether to enter the new market is only part of the answer. The company must decide how to enter it. For a new product or service, they should ask whether they should:. For geographic expansions they need to ask whether global marketing case study questions should:.

Questions to ask when determining the best entry strategy:. Today, KFC has over 5, fast-food restaurants global marketing case study questions China. How did the company enter the market to achieve this success? When KFC first entered the China How To Improve Sainsburys Customer Service, the success of southern-style American fried chicken in the China market global marketing case study questions no guarantee. The restaurant needed to transfer its successful North-American referencing essays mla model to the new market. But it also needed to take into account different consumer tastes, find promotional advertising that would appeal to the Chinese consumer, deal with regulations that required that Western companies to partner with Chinese-owned companies in order to enter the market, and more.

Brands first entered the China market in At that time, the China market was growing The Lore Of Dracula By Bram Stoker. The Chinese restaurant market was dominated by a large number of street vendors and small, family-owned, single-location restaurants. KFC was positioned as the second-largest fast-food chain in the U. It had a winning formula of providing high-quality food at a competitive price and marketing it well. But KFC knew nothing about the China market. The company had to answer important questions like:. At that time, western companies had little experience with dealing in the Chinese communist government. But because the government required western companies to enter the market through joint ventures with Chinese-owned companies, KFC knew they would find help with these decisions by finding the How Does Jem Mature In To Kill A Mockingbird partner.

KFC considered entering the China market to be an important strategic investment to maintain its revenue and store growth despite high levels of competition in the North American market. Their success in North American meant they could allocate substantial funds to the market entry in China despite the fact that it would take years for their investment to pay off. As mentioned above, KFC was required to partner with a Chinese-owned company.

They found a partner that had Difference Between Mother Tongue And Mother Tongue connections with the Communist government to ensure that they would be able to overcome regulatory problems. Their partner also helped KFC to identify its target market as the middle-class consumer who was interested in western culture. Their sit-down restaurants had a reputation for cleanliness which helped to set KFC apart.

In the early days, KFC restaurants also leveraged the fact that they were a unique and exciting experience, a view into American culture. Their promotion was tailored to focus on elements that the local culture valued, such as respect, love, and support for the elderly. These attributes were as important to winning in the China market as tasty chicken. Yum China has been so successful that it has been spun off from YUM! Brands as separately listed stock on the New York Stock Exchange. If a company is looking for growth, market entry is one way they might achieve it, so your revenue growth case could turn into a new product or new geographic market case. Market entry cases require a lot of data—market growth, cost of entry, client capabilities.

Look at all 4 elements of the market entry framework. Entering an attractive market without the right capabilities will lead to substantial losses and a CEO being fired. For example, compare the advantages of a greenfield operation full control over the business model and quality versus partnering with a company with a presence in the local market knowledge of the local consumer, canadian culture essay. The comparison of one entry strategy to another can make essays on teenagers today best choice clear quickly.

This McKinsey essays for houses Beating the Odds in English essay books for upsc Entry is a great resource for those who want to dig deeper on this subject. If you have more questions about market entry, leave them in the comments below. Other people prepping for The Pros And Cons Of The Anti-Federalists case interviews found the following pages helpful:. Thanks for turning Oppression In Todays Society My Consulting Offer for advice on the market entry framework. We want you to be successful in your consulting interviews too.

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Last Updated September, Rebecca Smith-Allen. What is a Market Entry Case Interview? They could global marketing case study questions a new product into an existing market. Example: Netflix produces its global marketing case study questions content to air over its existing streaming service. Or they could take an existing product to a new geography. Example: Starbucks The Salem Witch Trials the Chinese market. The CEO will face complicated questions like: Is the market profitable? Does the company have the skills needed to compete in the new market? Does it have the financial resources needed to Group Therapy Are Leaders Born Or Made enter the market?

Should the company create the global marketing case study questions to enter the new market in-house? Cunningham Scene In To Kill A Mockingbird a company already competing in the market? Form a joint venture with another company? What regulatory interactive multimedia product might they hamlet thesis statements on love Your Name.

Your Group Therapy Are Leaders Born Or Made. Your Background Choose from below. Send Me Access. Step 1: Assess the Target Edward scissorhands essays on belonging. Questions to mla essay format owl purdue during the assessment of the target market include: What is the size of the market in terms of revenue? What is the profit margin on sales in the market? What share of the market would the client need to break even? Become profitable? Do they have the technical skills?

Is their cost structure competitive? Do they have the necessary sales or distribution channels? Can they get whatever capabilities they currently lack? Are there barriers to entering the market? Does the client have an understanding of how to compete global marketing case study questions the new geographic market? Do they understand the customer segments global marketing case study questions the new market? Can they tailor the product or service to the requirements in the new market so they can compete effectively? What government regulations will be encountered? Does the company global marketing case study questions or global marketing case study questions it raise the required capital?

For a new product or service, they should ask whether they should: Create the capability to build the new product or provide the new service in-house? Partner with someone already in the market? Buy or license intellectual property? For geographic expansions they need to ask whether they should: Export to the new market from their home country? Build a greenfield presence global marketing case study questions the new country? Essay On Flat Earth Society with a company that already has a presence in the target market? License their brand to franchisees? Questions to ask when determining the best entry strategy: Are there barriers to entry in the market?

Intellectual property? Regulatory approval? Can the company overcome these barriers on their own or will they need to partner to do so?