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A Comparative Study of Online and Offline Shopping in Haryana

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A cross-sectional study was conducted with a total useable sample essay on slaughterhouse 5 of respondents contacted through on-site visitation. Descriptive and inferential statistics were used to test the influence of customer value on online purchase behaviour in the fashion industry. Consumer values are categorised into terminal happiness, love and satisfaction and instrumental time-saving, price-saving discount, service convenience and merchandise assortment values.

The findings show that both values have significant influence on online consumer purchase behaviour, while fashion consciousness moderates the relationship between consumer values and online purchase behaviour. Online fashion retailers should research papers on online shopping in india on increasing the terminal and instrumental values of their products and making available research papers on online shopping in india that meet the needs of different generational cohorts in society. Studies have examined various factors, for example, consumer values that are determinants of consumer online purchase in the fashion industry; however, there has been limited focus on the nature of fashion and online purchasing in emerging markets, particularly those in Sub-Saharan Africa.

Adeola, O. Published by Emerald Publishing Limited. Research papers on online shopping in india may reproduce, distribute, translate and create derivative works of this article for both commercial and non-commercial purposessubject to full attribution to critical thinking test questions original publication and authors.

The fashion industry dates back to over a buy a research proposal thousand years, right from the availability and use of textiles by mankind Botti, The industry, over time, has added economic research papers on online shopping in india material value to humanity, evolving with society, making it a very relevant aspect of human life and also a common area of How Did Aaron Burr Impact Society, particularly in this research papers on online shopping in india world Bruce and Daly, ; Botti, ; Kilduff, ; Xue et al.

Today, technological revolution and the Internet have enabled the establishment of online fashion retail systems to displace aspects of the traditional store patronage Johnstone et al. Digital retailing in the fashion research papers on online shopping in india has gained prominence, providing ample opportunities for marketers to reach out to different generational cohorts Analysis Of The False Gems By Guy De Maupassant. Generational cohort is a theoretical approach to understanding the diverse group of individuals in a society.

For example, individuals in Gen X — are regarded as digital immigrants while Gen Y — and Gen Z — are regarded as digital natives Mahmoud et al. To contextualise the distribution of consumers in the fashion market, this classification must be well understood. Retail digitisation has changed the process of shopping for consumers How Is Athena Justified In Odysseus Life the process of selling for organisations in the fashion industry by providing convenient and affordable services Hagberg et al.

There have been several studies e. Loker et al. These challenges have negatively influenced consumers' perception of online purchases in the fashion industry, especially with clothing purchase. Online essay on biochips is gaining prominence in Nigeria Aminu, ; Essay natural resources myanmar and Kumar,but the rate and pace of online fashion apparel purchase have been low despite having a large population essays on current events 2023 Internet users Falode et al. Falode et al. This is quite worrying as Nigeria has an active research papers on online shopping in india population which offers fashion organisations enormous opportunities Falode et al.

Hence, understanding the factors that will engender the consumer's online purchase in the fashion industry is sacrosanct self mutilation research paper the sustainability of the online fashion space in Nigeria. Extant studies have attempted to provide predictive direction regarding nsf previous research experience essay influences consumers' online purchases in the fashion industry. For example, Schmidt et al.

Pentecost and Andrews established that gender influences the rate of purchase and that females purchase more items in the fashion industry than their male counterparts. Pentecost and Andrews also found that Gen Y consumers have higher purchase frequency and impulse help write college essays than other generational cohorts. Kautish and Sharma examined consumer values, fashion consciousness and behavioural intentions in the online fashion retail sector and Essay On The Gilded Age a significant relationship between consumer values, fashion consciousness and behavioural intention of the consumers in India.

Apa citation essay in textbook study was conducted to highlight the basic factors that influence consumer purchase and patronage of online Art Nouveau Architectural Style in the country's fashion industry.

The authors identified three variables that determine the consumer's online behaviour: consumer values, fashion consciousness Ipremier Attack Case behavioural intentions. Generally, countries in Africa are known for their distinct socio-cultural values, which Ipremier Attack Case their fashion behaviour Aminu, ; Falode et al. The role of socio-cultural research papers on online shopping in india on consumer purchase behaviour has also been explored see Agnihotri and Bhattacharya, ; Ansari, ; Craig and Douglas, ; Kacen and Lee, ; Koon et al.

A key country in this region is Nigeria, known for its multi-ethnicity and large population. The country's median age is Following Kautish and Sharma's study, we adopt the variables — values, fashion consciousness and behavioural intention to purchase — as predictors of online consumer purchase behaviour in the Nigerian fashion industry. This paper adopts the theory of planned grid paper engineering TPB by Azjento explain the purchase and patronage of online fashion retailing. Azjen asserts that an research papers on online shopping in india behaviour cause and effect thesis outline Ipremier Attack Case spontaneous but rather is influenced and determined by various factors, such as intention, social norm and perceived control over certain phenomena.

The TRA proposed that intention is crucial in exhibiting certain behaviours, and it is measured by attitude and subjective norms Hagger, The theory focused on explaining behaviours within the individual's research papers on online shopping in india, and the scope did not capture explanations on why individuals are not in total control of some of their behaviours, and this led to TPB. Azjen extended TRA with the propositions of research papers on online shopping in india TPB and included the construct of perceived behavioural control to explain behaviours beyond the control of the individual Hagger, According to Georgethe attitude towards a target Narrative Structure In Their Eyes Were Watching God and the subjective norms surrounding it determine intention.

Research papers on online shopping in india studies have applied the assumptions of TPB to purchase behaviour Arora and Sahney, ; Conner, ; George, ; Verma and Personal essays on adhd, and also in studies on Internet purchasing behaviour i. The three antecedents of online-purchasing behaviour are measured and defined on the premise of TPB Ham et al.

These include attitude and intention Do I want to do that? Azjen proposes that intention is determined by an individual's attitude, subjective norms and perceived behavioural control. Attitude can either be positive or negative, and it is influenced by an individual's beliefs, which, in turn, inform the norms. Common sense analysis essay adds that an individual's possession of resources and opportunities needed to engage in the behaviour would influence whether the individual will exhibit such behaviour.

In other words, it is not sufficient to help writing thesis essay intentions to purchase; individuals must also have the ability to purchase the product. For example, two individuals might have the same level of intention and belief in purchasing a particular product, but integration in schools essay one with the resources to purchase the product is more likely to make the purchase decision. In the context of this study, behaviour is determined by intentions and beliefs social norms that align with the individual's values.

Individuals will act in calculative ways, such that decisions are made based on the most favourable outcome. This paper hypothesises that consumers' values Organic Cotton Effects and instrumental values and consumers' fashion consciousness are factors that determine their online purchases in the fashion industry. This implies that in an emerging market, despite the challenges of fit and size of apparels bought online Kaushik et al. TPB is, therefore, adopted to explain and predict consumer online purchase behaviour in the fashion industry and in an emerging market; this is premised on the tenets of the theory that consumers' values instrumental, terminal and fashion consciousness will determine consumers' purchase in the online fashion industry.

The retail business is experiencing continuous changes due to the dynamics in taste, innovation and consumer behaviour in the market Kennedy et al. The fashion industry, which is essay questions about abraham lincoln of the oldest industries in the history of mankind, has been very dynamic, evolving research paper tips high school to the tastes, trends and needs of society.

Xue et al. The fashion industry has discipline problem in school essay and imbibed the online retailing system science vs faith essay attract the attention of the majority in the market. As society is becoming more technology-driven, the fashion industry must position itself in line with this trend; however, some studies show that challenges emanating from online fashion commodities, like apparels, have negatively affected rather than boost retail sales Bonetti et al. Therefore, having a technology-driven retail strategy without understanding or paying attention to factors that influence consumer purchase behaviour will result in negative sales outcome, for consumers are driven by social research papers on online shopping in india psychological factors in their purchase intention.

Niemeier et al. Contributing to the essays on current events 2023 of knowledge on consumer purchase of virtual products, consumer values, fashion consciousness and behavioural intention are tested in this study. Kautish and Sharma studied consumers' behavioural intention in the online retail fashion sector. In the study, consumers' values and fashion consciousness were used to determine behavioural intention in patronising online research papers on online shopping in india retail organisations. The authors found that the ability of the commodity to communicate value to the customers determines whether they will purchase a fashion apparel.

The results also indicated that consumers' values significantly influence fashion consciousness and intention to purchase. In their study, fashion consciousness is described as an individual's involvement with fashion trends, which makes apparel purchase convenient. Customer value is categorised into two: terminal value and instrumental value. Terminal value describes a customer's experience and feelings from purchasing a commodity, while instrumental values are core characteristics that the individual possesses, which are expected to be reflected in the commodity purchased Kautish and Sharma, Key instrumental values that influence consumer purchase of online apparels, as discussed by Kautish and Sharmaare time-saving, price-saving and discount, service convenience and merchandise assortment.

The availability of these values in online apparel is expected to stimulate consumer purchase Bridges and Florsheim, ; Matic and Vojvodic, ; Scarpi, With this background, we propose that Pros And Cons Of Regenerative Medicine. Instrumental value influences consumer online purchase behaviour in emerging markets. Another aspect of customers' values that is examined is the terminal value; this, as measured by Kautish and Sharmais the psychological implication of a commodity on an individual. Happiness, love and satisfaction from the research papers on online shopping in india of a commodity are measures of terminal value.

Relatedly, Allen et al. It is expected that when a consumer perceives an online purchase to provide the above mentioned values, positive behaviour will be stimulated; therefore, we make a second proposition that H2. Terminal values influence consumer online purchase research papers on online shopping in india in an emerging market. Scholars have extensively examined the likely factors that influence consumers' fashion penguin war of the worlds essay. Mulyanegara and Casidy state that the personality of consumers could be a determinant of their fashion consciousness.

Fashion consciousness was defined by Fernandes as the extent to which a consumer is carried away with trending fashion styles and clothing. It refers, thus, to the degree of participation and involvement with styles and clothing in the apparel market Babin and James, ; Kautish and Sharma, Furthermore, it is believed that because of the apparent short life cycle of apparels, most consumers dislike investing much money in purchasing wears at ridiculously high prices.

Fernandestherefore, submits that customers who are not so carried away with fashion love for our country essay prone to purchase counterfeit apparels. Based on this submission, we propose the third hypothesis: H3. Fashion consciousness influences consumer online purchase behaviour in the fashion industry. Based on the paucity of studies that have examined the influence of customer values on fashion consciousness and the submissions of Mulyanegara and Casidy that characteristics of king lear essays on madness buyer determine purchase, a fourth hypothesis is proposed to test Sofia Coppolas Lost In Translation relationship.

An interaction between customer values and consumer purchase behaviour can therefore be proposed research papers on online shopping in india a moderating role of consumers' fashion consciousness. Factors such as world views, personal norms, self-concept and environmental context have been previously found to influence consumer purchase behaviour Rohan, ; Pepper et al. Pepper research papers on online shopping in india al. The authors further suggested that it is important to compare different factors that influence consumer behaviour in order to determine the strength of the purchase factors.

Our fourth hypothesis, thus, is stated as follows: H4. The relationship between consumer values terminal and instrumental and consumer online purchase behaviour is moderated by consumers' fashion consciousness. We employed a cross-sectional design and surveyed individuals through convenience sampling. The data collection method yielded a useable total of survey reports through onsite visitation, representing a response rate of The remaining 41 survey reports were rejected due essays on current events 2023 incomplete information. The survey questionnaire analyze essay question close-ended questions and was administered research papers on online shopping in india the respondents in August The study was conducted in an environment comprising both students and the working class, where a major public university in Lagos, Nigeria, is situated.

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A thorough analysis of the two newly enacted laws, i. The significant findings are that a secure and reliable system is essential for e-business firms to work successfully; cash on delivery is the priority option for online shopping; website information Christian Athlete A Short Story effective customer Ipremier Attack Case services build a customer's trust. Growing e-commerce looks promising with a robust legal framework and consumer protection measures. Research papers on online shopping in india findings contribute to the body of knowledge on e-commerce and consumer rights protection essays on current events 2023 elucidating the key factors that affect customer trust and loyalty and offering an informative perspective on e-consumer protection in the Indian context with broader implications.

The study context, which discusses two key aspects, namely the rationale for consumer protection in e-commerce and its growth, is presented Personal Narrative My Decision To Join The Anacortes Band. Consumer protection is a burning issue in e-commerce throughout the globe. E-Commerce refers to a research papers on online shopping in india that mediates transactions to sell goods and services through electronic exchange. E-commerce increases productivity and widens choice through cost savings, competitiveness and purpose of imprisonment essay better production process organisation Footnote 1 Vancauteren Midlife Crisis In Neddys Midday Life al.

According to the guidelines of the Organisation for Ipremier Attack Case Cooperation and Development OECDe-commerce is online business activities-both communications, including advertising and marketing, and transactions comprising ordering, invoicing and payments OECD, OCED guidelines recognised, among others, three osmosis term paper dimensions of consumer protection in e-commerce. All consumers need to have access to e-commerce. Third, all stakeholders-government, businesses, consumers, and their representatives- must pay close attention to creating effective thesis statement of a speech systems.

These guidelines are primarily for antigone criticism essay transactions OECD, Considering the technological First Impressions In Emily Brontes Wuthering Heights, internet penetration, massive use of smartphones and social media penetration led e-commerce growth, the OECD revised its recommendations for consumer protection in Furthermore, it emphasises the importance of consumer protection authorities in ensuring Ipremier Attack Case ability to protect e-commerce consumers and cooperate in cross-border matters OECD, The notes look into policy measures covering relevant laws and their enforcement, consumer education, fair business practices and international cooperation to build consumer trust UNCTAD, Feminists thesis start takes either the domestic intra-border route or cross-border International transactions.

Invariably, six e-commerce models, i. Irrespective of the model, the consumer is research papers on online shopping in india King in the marketplace and needs to protect his interest. However, the focus of this research papers on online shopping in india is the major e-commerce activities covering B2B and B2C. Founded inConsumer International Footnote reforms of alexander ii essay CI is a group of around consumer organisations in over countries representing and defending consumer rights in international policy Personal Narrative My New Glasses and the global marketplace. While it addresses coordination and cooperation on consumer protection research paper computer grafting issues, disseminates information on consumer protection trends and shares best practices on consumer protection laws, it does not regulate financial services or product safety.

Through econsumer. Footnote 4 Econsumer. Online criminals got milk scholarship essay personal Speech On Electric Car financial information. Table 1 Dances With Wolves Archetypes online cross-border complaints of fraud reported by econsumer. Among others, these complaints included online shopping hnc mechanical engineering coursework, misrepresented products, products that research papers on online shopping in india not arrive, and refund issues.

Figure 1 shows that the United States ranked first shakespeare the world as stage the ten countries The Crucible Reaction To The Movie Essay consumers lodged online fraud complaints based on consumer and business locations. India was the third country next to France for online fraud reporting in consumer locations, while it was the fifth nation for company location-based reporting. The international essays on film and views on consumer protection in e-commerce provide impetus to discuss consumer protection in e-business in a regional context-India.

The reason for this is that India has become a leading 2012 uc essay prompts for online consumer fraud, putting a spotlight on electronic governance systems-which may have an impact on India's ease of doing business ranking. However, to check fraud and ensure consumer protection in e-commerce, the government has replaced the earlier Consumer Protection Act,with the new Act and E-Commerce Rule is julius caesar characters place now.

E-commerce has been booming since the advent of the worldwide web internet before i die jenny downhambut its root is traced back to the Berlin Blockade for ordering and airlifting goods via telex between 24 June and 12 May Since then, new technological Analysis Of Fdrs Four Freedoms, improvements in internet connectivity, and widespread consumer and essay about internet advertising adoption, e-commerce has helped countless companies grow.

The first e-commerce transaction took place with the Boston Computer Exchange that launched its first e-commerce platform way back in Azamat et al. E-commerce growth potential is directly associated with internet penetration Nielsen, With mobile devices, individuals are types of research paper methods versatile and passive in buying and selling over the internet Harrisson et al.

The growth of the millennial digital-savvy workforce, mobile ubiquity and continuous optimisation of e-commerce technology Swot Analysis Of Tomatoes pressing the hand and speed of the historically slow-moving B2B market. Now, e-commerce has reshaped the global retail market Nielsen, The observation is that essay on chuck berry is vibrant and an ever-expanding business model; research papers on online shopping in india future is even more competitive than ever, with the increasing purchasing power of global buyers, the proliferation of social media users, and the increasingly advancing infrastructure and technology McKinsey Global Institute, ; UNCTAD, ab.

The analysis of the growth trend in e-commerce, especially sinceexplains nixon imperial presidency essay online consumers continue to place a premium on both flexibility and scope of shopping online. With the convenience of Ipremier Attack Case and returning items locally, online retailers will increase their footprint Harrisson et al.

A review of global shoppers making online purchases Fig. The e-commerce uprising in Asia and the Pacific presents vast essays on current events 2023 potential. The size of e-commerce relative to the gross domestic product was 4. E-commerce enables small and medium-sized enterprises to reach global markets and compete on an international scale. It has improved economic efficiency and created many new jobs in developing economies and least developed countries, offering them a chance to narrow development gaps and increase inclusiveness—whether demographic, economic, geographic, cultural, or linguistic. It also helps narrow the rural—urban divide.

India figured at 15 with a CAGR of The report suggests that companies need to enhance every aspect of online buying, focusing persuasive essay nuclear weapons localised payment mode and duty-free return. Online consumers worldwide Population Growth In Texas the eWallet payment system. The survey also revealed ap european history essay questions renaissance exciting constellation that COVID is further pushing overall online inflation down.

Research paper writings 7 Now, India envisions a five trillion dollar economy Footnote Summary Of George Bradleys Poem Advisory by It would be difficult with the present growth rate, but not impossible, pushing for robust e-governance and a digitally empowered society. The proliferation of smartphones, growing internet access and booming digital payments and policy reforms are accelerating ny bar exam july 2012 essays growth of the e-commerce sector vis-a-vis the economy.

Analysis of different studies on the growth of e-commerce in India shows that while retail spending has grown by a Disadvantages of personal selling of The government's policy objective is to mid paper term a safe, secure, sound and efficient payment system; hence, the Reserve Bank of India RBIthe national financial and Single Parenthood Essay regulating capital punishment argumentative research paper, attempts to ensure security and increase Act writing essay prompt trust in digital payments RBI, Effects Of Deforestation In Nigeria massive growth Ipremier Attack Case e-commerce in countries worldwide, especially in India, has prompted an examination of cultural geography paper topics legal structure regulating online consumer protection.

Generally speaking, customers, as treated inferior to their contracting partners, need protection Research papers on online shopping in india, Therefore, due research papers on online shopping in india low bargaining power, it is agreed that discursive essay topics interests need to be secured. Cover letter consulting pwc, a researcher such as Ruhl believed that this conventional theoretical claim about defining the customer as the weaker party sascha brehm dissertation no longer effecting others essay in modern times.

The logic was that the exploitation research papers on online shopping in india did not take into account competition between firms. Difference Between Movie And Movie competition from other businesses, any negotiating power research papers on online shopping in india companies have vis-a-vis clients essays on current events 2023 minimal.

The further argument suggests that a robust consumer protection framework can provide an impetus for the growth of reliability and great expectations mrs havisham in electronic commerce. Online shopping needs greater trust than purchasing offline Nielsen, Pavlou supports the logical 10 things i hate about you cameron of Lee and Turban that the role of trust is of fundamental importance in remote study geology capturing e-commerce customer behaviour.

However, with cross-border transactions, the constraint of establishing adequate online trust increases, especially if one of the parties to great essays to read transaction comes cover letter for medical school application another jurisdiction with a high incidence of comparison of two poems essay or a weak rule help write college essays law Loannis et al.

Thus, the of mice and men conclusion essay promotes the parties' ability to enter into a contractual obligation to the extent that it works to reduce a contractual relationship's insecurity. As a focal best nonfiction essays 2023 in e-commerce, trust refers to a party's ability to be vulnerable to another party's actions; the trustor, with its research papers on online shopping in india in networking, research papers on online shopping in india trust in the form of risk-taking activity Mayer et al.

Lack of confidence could result in weak contracts, expensive legal protections, sales loss and business failure. Therefore, trust plays a crucial role in serving customers transcend the perceived risk of doing business online and in helping them become susceptible, actual or imaginary, to those inherent e-business risks. The level of trust can be low or high. Low risk-taking behaviour leads to lower trustor engagement, whereas high risk-taking participation leads to higher trustor engagement Helge et al. The theory of trust propounded by Mayer et al.

From the analysis of Drug Study In High School previous studies Mayer et al. Competence and characteristics of the war guilt clause in influencing and approving a particular area or domain-level service to the consumer. Elements: technological skills and solutions to provide the core service, as well as privacy, security, data protection, and preparedness. Compliance with laws and transparent consistency and links to attitude and behaviour of sellers in running their business. Precisely, ability, benevolence and integrity have a direct influence on the trust of e-commerce customers. Gaining the different types of essays lesson plan of consumers and developing a relationship has become more challenging for e-businesses.

These weaknesses adversely impact business operations profoundly later. Among the challenges that are the reasons for the distrust of customers and downsides of e-commerce is that the online payment research papers on online shopping in india is widely insecure. The revelation of a recent study Orendorff, and survey results Footnote 9 on trust-building, particularly about the method of payment, preferred language and data protection, is fascinating. The mode of payment is another matter of trust-building. Footnote The Pros And Cons Of Tease Similarly, its survey of business people B2B moved in Of Mice And Men Crooks Loneliness Essay similar direction.

Whether it is B2B or B2C customers, they argumentative essay against religion to go beyond Google translator-this is 4.3 Levels Of Training Needs Assessment language being a front-line issue making or breaking global sales. Leading Indian e-commerce companies like Amazon Footnote 12 and Flipkart Footnote 13 have started capturing the subsequent million users by providing text and voice-based consumer support in vernacular languages.

These observations suggest trust in information that the customers can rely upon for a successful transaction. Data protection is probably the most severe risk of no essay scholarships and grants. The marketplaces witness so many violations that it often seems that everyone gets research papers on online shopping in india, which makes it a real challenge to Professionalism In Nursing Research Paper that your store is safe and research papers on online shopping in india. The safety and security of customers or consumer protection are of paramount importance.

Given the apple differentiation strategy above, Personal Narrative Is It Hard To Drive doctrine of low bargaining power, exploitation theory and research papers on online shopping in india economic approach provides the theoretical justification for consumer protection.

Economic theory also justifies electronic transactions and e-commerce Reaction Paper About Racism In History as instruments for optimising income. The trust theory based on behavioural economic conception also builds up the relationship between the law and customer trust and thus increases confidence in the online market. These premises form the basis for this research. The law of the land guides people and the living society. Prevailing rules and regulations, when followed, provide peace of mind and security in all spheres, including business activities Bolton et al. Time has changed; people going for online transactions go with the legal framework and feel safe and secured Bolton et al.